Women and Indulgence: Yoghurt Advertisements and their Female Focus

by Amy Calvert   Years of dedicated advertising has created a strange myth about women’s eating habits. It seems that women, all women, cannot get enough yoghurt. Apparently, we love the stuff. It’s the perfect low-fat ‘treat’ to enjoy during a female bonding session (yoghurts are mandatory here, didn’t you know?), a sumptuous treat to…